Disclaimer, these words are not by me, I would like to credit the author, whoever you are.

Part of the reason many people fail in network marketing is that the price of admission is so low. Since they didn’t have to invest much capital, they think they can get away with not investing much time or effort either. Most marketers treat their business like a hobby – guess how most marketers get paid… you got it, they get paid like a HOBBY!

Commit yourself now to NOT treat your business like a hobby. Treat your business like you just invested a million dollars! If you treat your business like a multi-million dollar enterprise – you’ll get paid like it!

“Network marketing is the art & science of empowering, communicating and developing a relationship with another human being based on their needs and not mine or yours.”

People honestly don’t care what you know until they know how much you care!

“Profits are better than wages,” and “You can make a living or you can make a fortune,”

READ THIS OVER & OVER AGAIN UNTIL IT SITS IN YOUR HEAD.

Recently I did a research on Richard Poe as I have recently read one of his book called the Wave 4 and I’m really impress with his insights and views and how he categorize the growth of the network marketing industry by waves and how we are all into wave 4 and riding on the internet to build your internet home based business is the fastest way, convenient way.

I found A Powerful Article written by him while doing a Google Search, and I will be including some important snippets of it here:

Wave Four: Network Marketing: The Most Powerful Business Force Of The 21st Century

(If you are interested in reading the full 12 page article, simply google “A Powerful Article By Richard POE”)

Wave Four: The Tsunami

Avon’s conversion is but one example of a movement now sweeping corporate America. For years, Fortune 500 executives have observed the Wave Three phenomenon from afar. Emboldened by Network Marketing’s growing respectability, they are finally starting to cash in on it themselves.

Network Marketing, in the new millennium, will no longer be the exclusive preserve of entrepreneurial mavericks. Through distribution deals, strategic alliances, mergers and acquisitions, Network Marketing sales forces are, even now, being integrated into the global strategies of the largest and most powerful corporations.

“In the future,” says marketing consultant Faith Popcorn, “we’ll be looking at Network Marketing the way we look at regular marketing,”

Popcorn has observed this trend in her New York-based BrainReserve consulting practice, which serves blue-chip clients such as IBM, American Express and Eastman Kodak. A few years ago, Popcorn recalls, BrainReserve clients routinely dismissed her urgent warnings to prepare for the Information Age– two key facets of which, she told them, would be competition from the Internet. “They would say, ‘Oh, we’re not worried about the Internet,’” Popcorn recalls.

Then sales conducted over the Internet quadrupled in the past two years, leaping from $2 to $8 billion. “Now when we do our futurescapes, we show clients who their most worrisome competitors are likely to be,” she says. More and more, the competitors who arouse her clients’ greatest fears, she observes, are turning out to be Network Marketing companies.

Paul Zane Pilzer learned to respect the industry’s power-the hard way. For years, he attempted to sell his educational CD-ROMs through conventional channels, such as direct mail, retail stores and schools. His company, Zane Publishing, based in Dallas, poured $25 million into marketing. But every distribution channel lost money.

All, that is, except one– Network Marketing.

Pilzer was introduced to the industry in 1991, he was promoting his book Unlimited Wealth through TV talk shows and other media. On an audiotape he made with Tony Robbins called Powertalk, Pilzer explained that the big money in the 1990s was to be found, not in building better mousetraps, but in finding better ways to distribute those mousetraps.

In the movie The Graduate, Pilzer related, a well-meaning businessman offers Dustin Hoffman’s character, Ben, a single word of career advice: “Plastics.” That was good advice, back in the 1960s, when the best money was to be made in finding ways to reduce the cost of manufacturing-by making objects from plastic instead of metal, for instance. But this was no longer true.

“As a result of advancing technology,” said Pilzer, “the actual production cost of an item has fallen to where it typically represents less than 20 percent of the retail price.” There’s not much room anymore to push production costs down. Distribution costs, on the other hand, now account for 80 percent of an item’s price. For that reason, said Pilzer, the big opportunity now lies in finding ways to distribute products more cheaply.

Pilzer had been a professor of Economics, a vice president at Citibank, N.A., and an economic advisor to Presidents Reagan and Bush; he had never heard of Network Marketing. But Amway distributor Don Held, listening to the Robbins-Pilzer tape, was thunderstruck.

“He was saying that the big money now was in distribution,” Held remembers. “When I heard that, I said, ´My God, that’s what Network Marketing is!’” Held tracked down the famous economist and retained him to speak at an upcoming Amway rally.

“When I got onstage, everybody took out a pad and paper and started taking notes,” Pilzer recalls. “They got very serious. I felt I was with my students, prepping for a final.” Pilzer became a Network Marketing celebrity overnight. For the next few years, he spoke at scores of Amway and other Network Marketing conventions. In 1996, he started distributing his CD-ROMs through Amway, as a sideline to conventional marketing methods. “I wish I could tell you I saw Network Marketing as the opportunity from the very beginning,” says Pilzer. “But I didn’t.”

Wave Four Network Marketers will provide a Distribution Freeway through which thousands of client corporations will move their wares.

As his other income streams dwindled to nothing, Pilzer’s sales through Amway increased each year, until Network Marketing distribution accounted for every penny of his $8 million revenues. Just last year, Pilzer bowed to the inevitable, reorganizing his company to distribute exclusively through Amway. “We have failed at retail,” he admits. “We have failed at direct mail. But we have succeeded beyond any of our expectations Network Marketing.”

The Distribution Freeway

Why did Pilzer’s product sell so brilliantly through Network Marketing? The industry, says Pilzer, offers the personal touch. Customers browsing through a Barnes & Noble or Blockbuster store are looking for books and videos, not educational CD-ROMs. They hardly even noticed Pilzer’s displays. But Amway distributors use the CD-ROMs to help their own children succeed in school. Their personal testimonies to friends and family arouse interest in the products, and close sales.

Hundreds of prominent companies now distribute through multilevel firms. Transnational behemoths Dupont and Conagra have teamed up to launch Legacy USA, a Network Marketing subsidiary that sells proprietary nutritional products. IBM is selling Internet training programs through Big Planet, a division of Nu Skin International. Amway sells cars for GM, Chrysler and Ford, appliances for Hotpoint and Whirlpool, and long-distance service for MCI. “Our catalog today looks like a small version of the classic Sears catalog,” says Held. It is a sign of our times that the Sears catalog in fact no longer exists, but the Amway catalog does.

In the old days, smart entrepreneurs invented better mousetraps and used Network Marketing to carry them to market. But, in the years to come, MLM companies will no longer need to invent new products. Their business will be selling everyone else’s “mousetraps.” Wave Four Network Marketers will provide a Distribution Freeway through which thousands of client corporations will move their wares. In the 21st century, Network Marketing will emerge as the most powerful way to reach consumers.

Internetworking

The fast lane of the Distribution Freeway will be the Internet. Shrewd observers of the high-tech scene noticed years ago that Network Marketers were leading the way in commercial applications of the World Wide Web. At a time when corporate America dismissed the Net as all hype and no substance, Network Marketing distributors were building downlines through website promotion and e-mail blasting.

“Network Marketers look at every edgy opportunity,” says Faith Popcorn.

Avon’s Walter Bracero agrees. “‘Internet’ is short for ‘internetworking.’ MLM is about networking, and there’s probably no quicker way to establish a network than through the Internet today. We are looking at leveraging the Internet very heavily.” Avon has already made a good start, in that direction, with Avon.com, named the number-one retail website of 1998 by Computer World.

“With the downsizing of big companies, the whole economic structure of work is becoming different from anything it’s ever been before.” – Michael Gerber

America Online has become a hotbed of recruiting activity through its Network Marketing message boards. Amway plans to launch a “virtual mall” later this year. One of the hottest sites in the business is MLM.com, launched in 1997 by Craig Wennerholm and his partners. This online Network Marketing newsroom gets more than 100,000 hits per month, after only a year and-unlike much-touted Net-based companies such as Amazon.com-MLM.com has already broken even through ad sales.

And now that mainstream business has begun to catch on to the basic use of the Internet and World Wide Web, some Network Marketing companies and distributors are taking it to the next level.

“Back in 1996,” says Wennerholm, “MLM’ers were using web pages mainly as an electronic brochure, to tell their story. Now we’re seeing more and more companies utilizing e-commerce capabilities. It has become an interactive business tool to process orders and new applications, to query databases for customer information, or even to notify people of upcoming events. I really think that’s where the industry is going.”

Network Marketers of the future will use the Internet to receive real-time corporate videos of training sessions, company announcements and opportunity meetings– programming they can now get only through pricey satellite broadcasts. That’s the prediction of Stuart Johnson, whose company, VideoPlus in Lake Dallas, Texas, sells communications products and services to Network Marketing companies.

“All that’s needed is more bandwidth,” Johnson says, “which is going to come from cable modems and higher speed DSL telephone connections. Right now, there are only one or two million homes, out of 100 million, that have that technology. That’s going to grow substantially over the next two years.”

This article was written, I believe a few years back, now it is no more about kbp but mbp!

Here is an example of a company that is fully riding on the Wave 4 of our industry…

–> Success University <--

Happy Thanksgiving My Friends!

I would like to send my heartfelt gratitude to you for being my subscriber, thank you for sharing with me your comments and feedbacks and most of all thank you for your support!

Thank you to all my mentors, internet marketing buddies, friends, loved ones and family for supporting me in so many ways! I’m truly grateful to have you in my life! =)

Please enjoy this video, this video was created by me personally to thank all the guests who took time off their busy schedule to attend my birthday party! This is a thank you video to you now. Cherish what you have right now in your life and enjoy the process of moving up to the next level. Have an awesome time!

Enjoy the video!

If you are interested in what I’m talking about, just simply click on these words =)

Your Signature Resource Box –

A resource box contains the profile of your MLM home based business and posted to various article directories that allow active links. It is through this box that your merchandise gets promoted hence it’s a must for you to use up the space as productively as possible. A lot of people visiting the web are consumers who are earnestly looking for a product or service. Some of them may be too busy to go out on an actual shopping search hence they utilize the internet resources to save time and money. Others may be suffering from a disorder problem that makes them too embarrassed to go out and personally purchase the product they need. Once any of these individuals find a link to your resource box, what you say about your business and what you have to offer can make or break an online deal.

Aside from your ability to communicate, information presented in an online profile must be comprehensive without sounding dull or unbelievable. Your personal experiences may tell you that exaggerated claims more often than not turn you off. Some of the following suggestions can help you come up with a well-presented resource box:

• Write about the main services or products that your MLM home based business is offering. A full but concise description of its features should readily address its purpose and why it is considered effective.

• Drop a warm invitation to visit your website. This will allow you to promote your service or product on a more comprehensive level.

• Include your marketing strategies regarding creative promotions such as freebies or discount coupons that will entice the browser to click on to your website.

• You may cite a reference book which the consumer can refer to for more useful information and details. Since the box has a limited space, the reader might want to orient himself fully on what to expect from your product.

A resource boxes is also called a signature file. The word signature connotes the quality of being separate and distinct since all features therein are inherent only to your own handwriting skills. The same perception may hold true for your resource box. It must reflect the qualities that make your own networking business different from all the rest. A mere stamp of trademark is not enough, your ability to present your online business as a competent supplier, manufacturer or professional will present your web image. So what is you’re signature saying about you and you’re MLM home based business?

Google Product Search –

The site allows a seller engaged in an MLM home based businesses to include their merchandise in its “Google Product Search” To aid the entrepreneur in bringing across his message using the right adwords, a keyword tool is conveniently provided. Adwords shall be based on descriptive words supplied by the promoter of the MLM home based business and will be used to reach potential customers using the web. However, Google maintains the right to reject certain keywords that may be judged as contradictory to some applicable laws.

Network Marketing Google Tool –

Google as a tool for network marketing has a high probability of reaching the right consumer targets. Their application of contextual targeting technology has the ability to direct the product of an MLM home based business to web pages that contain the most compatible relevance. Web researches for a different purpose but utilizing one or two keywords provided in the ads will automatically be presented with an advertising text annexed to the search results. Getting information about the business and what it has to offer simply involves a mere click on the adwords and it will be directed to a product’s webpage. The webpage is likewise provided by Google for free.

Advertising Your MLM Home Based Business –

Advertising MLM home based business online needs creativity. Products may run on the same features but the ability to be more distinct gives the creative advertiser more edge. A treatment product for example has more advantage if relevant information regarding FDA approval or pending approval is indicated. Cosmetics or enhancers are usually judged by results hence reviews or testimonials can be an additional content to support the product’s effectiveness. The online advertiser must bear in mind that the consumer is searching for a product that may provide a solution to end his or her problems.

Though Google does not guarantee sure fire results in increasing the sales of MLM home based businesses, it offers helpful pointers on how to improve marketing strategies:

• Selecting and deciding on keywords basically related to the advertiser’s site by using Google’s Website Content helps you find out about keywords being used by other advertisers.

• Make a separate ad group with the use of similar keywords to narrow down search results.

• Eliminate similar keywords that may restrict narrowing down of search results in favor of your product. An ad for acne soap for example should not be similarly keyworded simply as soap, as the term is obviously generic.

• Tick-off other Keyword Tool options like the “synonym box” as well as the language and location indicators to tailor-fit the adwords with the product.

• First, have a clear idea of what you consider as success

Projections and target goals must be specifically identified so you will have a concrete basis whether your business is on the right path. A near achievement of an objective may not rate as a successful feat but can be a good business indicator. From here you can study shortcomings as to why results did not reach the target limits. Improvements and corrective measure may be needed and immediately addressing them may even result to surpassing a projection in the future.

• Secondly, develop your social charms and graces

Meeting new people who will eventually become your business contact or customer may require an application of proper social skills. Arming yourself with charm and social grace has the greatest possibility of eliciting positive responses. Apologize if necessary, express gratitude as often as needed and always” putting yourself in the other person’s shoes” is most often valuable. Positive business relationships can be formed if congeniality becomes your foundation. It is more likely that you will attract individuals with positive auras around them since you may be having the same positive effect on them.

• Third, join workshops, business organizations and social group related to your line of business

Interacting with peers provides you with listeners who are more or less on the same wave length as you are. In the same way that their topic of conversation will sound interesting to you since groups such as these are bound by common goals and interests. As businessmen and goal oriented individuals you can develop a bond that will naturally lead to helping each other out.

• Fourth, avoid being in the company of wrong crowds for long periods of time

Lest you misunderstand it as an encouragement for discrimination, wrong crowds here refer to people who have negative or fatalistic attitudes. Constantly orienting yourself with their negative outbursts will eventually rub on you. Unless they communicate their thoughts to you for the purpose of seeking help or advise, it would be better to hear from them as rarely as possible.

• Lastly, let success models motivate you to become a success too.

Success models do not necessarily mean celebrities or well-known personalities. However, it may help to know their success stories and how they overcame difficulties and challenges. Other success models may be a parent, a sibling, a friend or any one you know well enough as achievers in large or small degrees. You can pick up effective pointers from them knowing they are providing you accurate details of their feats.

Product Ideas for MLM Home Based Businesses –

Product ideas for would-be MLM home based entrepreneurs abound but you should select one that is closest to your own values and beliefs. This is an important criterion in choosing your product since much of your marketing strategies will require your own creative efforts. It is quite unadvisable to decide on a product by merely relying on other people’s convincing powers. A good research and possibly product testing will give you a better perspective on the products that are presented to you as a sound business investment. Naturally downliners who will form part of your marketing team must share the same views on what they are tasked to endorse. This way, they can make recommendations in the form of web articles about your business and what it has to offer.

Foundation –

For starters, make sure that your company has a sound foundation. No one would be interested in becoming a part of an enterprise that cannot hold well enough on its own. A company no matter how small must be able to meet not only the demand for the product but the remunerations due to its endorsers as well.

Focus –

Stay focused on the MLM home based business you decided to put up. Try not to be distracted with get-rich quick schemes as they might prove to be your downfall. Consumers expect positive results once they patronize your business. Hence products that do not live up to their expectations will not be worth a second try. Keep in mind that the best endorsements are those that come from actual product users.

Training –

If necessary, you may need to undergo some training yourself to help you overcome any difficulties that may be encountered in the course of your online operations. This way you can also provide proper support to your other endorsers which can help them effectively recommend your product. In fact, there are quite a number of websites offering business trainings for MLM home based businesses.

Time Management –

Manage your time as an MLM home based entrepreneur. Product details or services require your personal attention. Full delegation of manufacturing or procuring your supply may sometimes lead to unnecessary costs or losses. Hence the goal of achieving maximized profit may fail. However a well-managed time will not defeat the purpose of engaging in a home based business as a better option for working on a 9 to 5 job.

A business can either succeed or fail, but the chances of staying on the success side can be achieved by keeping abreast with current trends or developments that can positively or adversely affect your product. Let the secret of your success stay mainly on what you are a selling, it is basically the lifeline of your MLM home based business.

Automation Features –

Automation features if incorporated in your business operation takes the place of full-time employees that a company usually requires. Home internet marketing is a way of generating income by spending only a part of your time thus the use of automatic systems will render continuous services even in your absence.

Autoresponders –

Autoresponders are used as a means of automatically projecting your brands and pre-set messages to your web visitors. Should a potential customer need some form of a report you can trust your autoresponder to perform the task. This automation system may also take a modified form of being a multiple message autoresponder. There are instances when you may need to raise your selling price on a specific product at a predetermined date. You can utilize an automation system with a multiple messaging capacity to send pre-set messages on a pre-set date, containing information about price increments. The performance of this automation features can be tracked by monitoring charts and graphs during times that the web is mostly visited.

Mailing List Autoresponders –

Compiling a mailing list is also a feature that renders an autoresponder as a versatile tool. An essential portion of your website provides a section for consumers to post frequently asked questions. Automatic responses can divert some of these inquiries away from your page, hence allowing you more time to post your email replies.

Affiliate Marketing –

Creating an affiliate market for your MLM home based business is a way of automatically advertising your product. This works as a mutual agreement between your site and another website to post advertisements on each other’s web pages. The more ads you can put out on your website the more credits you have of being seen on other sites. Although free versions of this service can be useful an upgraded version which may require a minimum fee can send a potential customer directly to your web page.

Ad Campaigns –

Whatever ad campaigns you decide on for your MLM home based business make it a point to keep it short but definitely interesting. The use of a well presented resource box will also come into focus here. An affiliate may feature your product as a subject of an article and the addition of your resource box will lead the reader to your website for more details.

Part of the advantages in engaging on a web based business is being there only half of the time. Really automating your MLM home based business is a means of realizing the benefits of making transaction deals online.

Customers Becoming Marketers –

A consumer who finds satisfaction in patronizing your business will likely be encouraged
to become a part of your marketing team. As a satisfied user, he believes the product presents an income earning opportunity for him. It is very relevant therefore, that your 24-hour salesman which is the internet is carrying a product worth endorsing. Otherwise campaign ads and strategies are rendered worthless, if first time users will not even bother to give your merchandise a second try.

Focus Squeeze Page –

One internet innovation currently being used as a way of building an MLM home based business is the focus squeeze page. It is a web page designed solely for the purpose of collecting names and email addresses of browsing visitors to the page. This page tool can furnish the web visitor your whitepaper discussing the product and the benefits it brings to a user. In return for this information, the browser supplies his name and email address. As a more creative approach, the website uses the visitor’s name to personalize whatever services he or she may request. Thereafter, these individuals will be your subscribers for newsletters and product updates.

Squeeze page sites vary as some maintain information sources on names and email addresses only, while other users prefer a squeeze page site that also provides links to other websites. As you are in charge of building your MLM home based business, you can test which squeeze page features will possibly be most productive.

Landing Page –

Also known as a landing page wherein the consumer will be oriented about your MLM home based company and product. Grab this opportunity by tapping the interest of the web visitor. Create headlines that attract but refrain from making them sound absurd, nobody wants to feel being fooled. Insert attractive graphics that depict your company as a solid entity devoting time and effort for proper product development. Of course don’t forget the keywords, they were the first tools used to bring the web surfer to your squeeze page.

Target Market –

In coming up with a good landing page, understand and focus on the type of consumers your MLM home based business is targeting. They may be businessmen, college students, fellow entrepreneurs or simple middle class consumers. Tailor fit the page to suit your main target category and how much information will whet their appetites. Make it just enough to squeeze out their names and email addresses.

Your 24-hour salesman is indeed a hard worker, but make sure that what you’re asking it to sell is worth all the networking traffic it gets into. Squeeze in the best information on your landing page to help you build your MLM home based business.