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Marketing Tip: Are You Doing Targeted Marketing?
By JY Chia | August 19, 2008
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This article could well be just the title.
The marketing tip that you will take away for deep thoughts today is this,
Are you doing targeted marketing?
Let us take this marketing tip a step further, and to share with you a story that I heard.
In fact it is an email that I received from my distant mentor.
He was in town recently to conduct a Targeted Traffic Generation 1-day workshop where he shared wholeheartedly on his daily routine and his action plans.
That aside, he mentioned about being introduced to the King Of Fruits called Durian.
I am not sure if you are familiar with Durian, it is a fruit the size of a coconut, green in colour on the outside with spikes. And it contains about 6-9 durian pieces depending on the size of the entire fruit. Each individual piece has a huge seed at its core with yellow “meat” of the fruit surrounding it.
The main point of discussion is it has a strong aroma, it is either you love it or you hate it. And my distant mentor falls into the latter category.
Well, he is definitely not in your target market when it comes to the durian fruit industry.
Hence as you read this article and reflect on the marketing strategies that you have implemented in your business.
Bear the cue in mind, “Are you doing targeted marketing?”
How do you know if you are doing target marketing?
Well, that’s when market research comes in and the simple of all that you are capable of doing is ASK.
Ask you current customers what made them want to join you in your business.
Asking is just one method, you can judge by the results or specifically profits that you have made.
Take this marketing tip seriously, and you can be sure that you are on the right track.
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